project case Study
Rebranding, awareness campaign and lead generation: Catalyzing Global Expansion & brand awareness in Operational Excellence in B2B SaaS Marketing
I drove data-driven campaigns in collaboration with the Marketing Director, overseeing key marketing systems and managing a 5,000-10,000 EUR monthly advertising budget. During the latest campaign, I achieved a 15k monthly traffic milestone with a 40% engagement rate and 900 ebook downloads. I also took ownership of key marketing systems, including Google Analytics. Responsible for data analysis, creating customer journey reports, and other dashboards on HubSpot. owned and launched LinkedIn campaigns that generated leads including large corporates from key prospect accounts. I optimized campaigns that led to an increase in CTR and lower ad spending.