This is a FinTech startup that works with B2B products related to embedded finance, payment solutions, BNPL, banking APIs, and more.
I developed and implemented digital marketing strategies to drive awareness via multitudes of digital platforms, creating and launching campaigns on LinkedIn and Google.
I curated content strategy for web and social. Designing and executing campaigns utilizing various routes of inbound methodology, and digital advertising channels and outreach as well.
I launched LinkedIn and Google campaigns for new traffic acquisition with targeted advertising.
Used Google Analytics & Data Studio to analyze traffic, increase lead generation, and improve conversions.
Generated a 20% increase in inbound b2b leads, and 72% in LinkedIn engagement.